SEO is a digital marketing strategy that helps any website rank higher on search engine result pages. This drives more traffic to your website that results in increased business's visibility and revenue. However, there are some factors that google consider before giving your website weightage in terms of SEO. These factors include keywords, website structure, and user experience. Doing the SEO right means, your website will perform better in the ranking and will get better success in online searches. The SEO can be a crucial step during your digital marketing campaign.
SEO factors to consider for your website to rank better
SEO gets affected by several factors and you need to keep these factors in consideration in order to make your website perform better on search engine results pages (SERPs). These factors are:
Content Quality:
The first factor is of course the quality of content. The high content quality on your web page will directly lead to higher customer engagement. This leads to higher repeat percentage and even increased percentage of direct traffic. Thus, you must look towards creating a high-quality content for the user, that contains facts and relevance to the subject.
Keyword Research:
Nothing meets the demand, until you conduct the right keyword analysis for writing content. This means, the content that you write is backed by the right keyword research. Make sure you are optimizing your content as per the focussed keyword and using alternate keywords in the content in the right frequency.
On-Page Optimization:
On page optimization involves improving the elements present on your blog page or any web page that can help in SEO. The primary elements of the page to look for are meta tags, headers, content, images, and internal links. Providing these things right can help the search engine like google to understand what's there on your page better.
Site Speed:
The fast loading web page is a big plus for SEO at any given point of time. This is because it reduces the bounce rate percentage of your site. More people would stay on your site and thus, will increase the customer engagement.
Mobile Friendliness:
Most users today are using mobile and there are many searches that directly come from mobile users. Being able to access your site on mobile with ease can be a great boost to your overall site visitors. Thus, make a site that is responsive and mobile-friendly.
Backlinks:
Adding backlinks to your site is also an important step to consider when you are working on improving the SEO. Make sure the links you add are high quality and are directing user to some relevant website or some useful piece of content.
Social Signals:
Increase the visibility of your site and its content on almost all fronts of social media. Be it popular social platforms like twitter, instagram, etc, or other messenger apps, provide share option for all your blog pages. You can also provide options for likes and comments to indicate that your site is authoritative and relevant.
User Experience:
The ultimate task of your site’s content and services should be to leave your visitors or customers happy. This you can do only by improving the overall user experience. For improving user experience, focus on easy navigation, engaging content, and fast loading times.
Local SEO:
The local SEO strategy is an ideal option when you want to optimize your website in the local reach. This means, your website will start appearing in the local searches as you will be mainly targeting the local audience.
Technical SEO:
The high-tech sites often have more chances to stand out against the rest. You should make sure that all tech-related features embedded on your site are working smoothly. These features should also offer convenience to the user. The clean and optimized code of your site will lead to better SEO rankings.
